Print Advertising Works

Brand: VIVO (Mobile Phone Brand)

Tagline: Brighten Your Beauty

Use the resurrected plaster idea to highlight the powerful beauty photo function of the mobile phone

Brand: iReader (E-Book Reader)

Tagline:Your pocket library

01

Use the shape of negative space "bulb" and "switch" to convey "Reading to inspire wisdom" brand concept

02

Use books to form the "battery" and "signal" shapes to convey the concept of "Reading energizes you"

03

Use paper books to form a progress bar on the phone to convey the concept of a large number of e-books