Vote Aloud
A customized “I Vote” stickers feature built-in social media for next-generation voters to promotes civic engagement and boosts voters confidence
Type
Individual Course Project
Duration
Oct.–Dec. 2020 (8weeks)
Role
UX | UI | Prototyping
OVERVIEW
Problem
According to a poll by NBC News, most Americans are not confident the 2020 election will be conducted fairly so that some of them give upvoting. Due to the uncertain environment, voters are lack confidence and engagement.
Solution
Creating a next generation of "I voted" stickers to promotes civic engagement and boosts voters confidence
Transfer Your Voting Status In-Person to Mobile
Use the "Scan" feature on the "Voting Information Center" page to transfer your voting status from paperwork to mobile
Customize Your Own Voting Sticker
By selecting "Vote Details" and "Call to Action", you decide what to share and what to say.
Resize the Sticker Post &Share on Social Media
Users can also change "Resize" "Colors" and "Tags" of the sticker post.
RESEARCH
Election Data Analysis
I read 20+ papers and reports about data-driven scientific analysis to better understand how elections function in the U.S.
What influences voters' confidence is a thought-provoking question.
Key Findings
- Voters who experience problems at polling places tend to be less confident than voters who don’t.
- voters tend to be more confident when they don’t wait a long time to vote, when they encounter polling place officials who seem competent, and when they vote in person rather than by mail.
- Strict voter ID laws could increase voter confidence.
Survey
Voters' behaviors, opinions, feelings, and sensory about "I Voted" Sticker
To get a better understanding of what voters think about virtual "I Voted" sticker, I conducted a survey
Key Findings
On the one hand, voters are lack confidence and engagement. On the other hand, stickers the voters get after they vote can help a lot. A sticker seems not prominent, but it has significance in telling others your voting state, boosting the voter's confidence, and reminding others to vote to increase the voter turnout rate.
HOW
MIGHT
WE?
How might we instill confidence in the "I Voted" stickers sharing?
How might we make voters feel more engaged and their voice matters?
How might we combine the "I Voted" stickers with the power of social media?
DESIGN
Goals
Although the current vote process relies on paperwork, the influence of the voting result could be spread more widely through social media.
Connected
Influential
Confident
Ideation
From Vote to Share
- Home ( track results)
- Voting information (include portals for in-person/mail voting)
- Procedural navigation voting (mock voting)
- Share & invite
Concept Development
Narrow Down
I decided to focus on the process of "Sharing". There are 3 steps:
- Transfer the voting status in-person to mobile
- Customize your own voting sticker
- Resize the sticker post & share on social media
Iteration
Feature1: Transfer Your Voting Status In-person to Mobile
Feature 2: Customize Editing Pannel
Feature 3: Vote Details Page
Visual Style
The design is a built-in feature on Instagram. So the visual style follows Instagram design guidelines.
